Promotional Shirts and Polo Shirts

When you watch a game of football or a formula one match, you will notice that often the players or cars are adorned with the branding of large companies hoping to spread awareness. This way the branding is seen by millions, and by even more when the fans then buy their own sports shirts with the branding recreated for authenticity.

Of course this costs a company incredible amounts, and is outside the realm of possibility for the smaller company hoping to spread their awareness with some smart marketing techniques. Fortunately with promotional shirts and polo shirts you can achieve much the same effect for a fraction of the price.

Promotional shirts and polo shirts are like they sound – shirts with the company logo or name splashed across the chest or back. Of course by giving these away you will not seeing your logo on the backs of professional sports stars, and no one wearing them is likely to be televised meaning you won’t get quite the same reach for your money. However, you will still get your logo seen by many more people than just the person receiving the free gift.

With your logo on your back, people are likely to do their shopping, go for walks, collect children from school and engage in many more casual activities and outings. This then means that your logo will be seen by everyone they come into contact with – everyone in the shop during their shopping trip for example and all the other parents collecting their children from work. If they go on holiday they might even wear your promotional shirts there – meaning that you’ll spread your brand to other countries. Even if your customers and clients don’t feel inclined to do this, you can still buy promotional shirts for yourself and for your staff and can thereby purposefully wear your shirts to high profile events. The great thing about polo shirts too is that they are often worn outdoors for sporting events and that will make your promotional items more likely to be worn in public areas.

Your promotional shirts and polo shirts will get more exposure too in a secondary manner. For example if a photo is taken of someone in your promotional shirts then this will be seen by even more people. If you’re very lucky then you might even find that a photo in a paper or magazine features someone wearing your promotional shirts giving you free exposure that you would normally have to pay a lot for. At the same time, imagine if someone wearing one of your promotional shirts should catch a baseball – then they’ll be shown on the screen to everyone in attendance at the game. Even if someone just uses one of those photos for their Facebook ‘profile’ picture, then immediately your promotional shirts or polo shirts will be seen by everyone they’re friends with on the site. In this way, your promotional clothing can be seen by thousands if not millions of people, and the more you give away the more likely you are to have your items get some real exposure.

T-Shirts Are Everywhere Saying Everything

I am sitting in the food court of a very busy shopping mall on a Saturday with a pad of paper. What am I doing? Counting how many people are wearing t-shirts, what kind of t-shirt they’re wearing, and about how old they are. This is my 4th Saturday conducting this survey at 4 different malls.

Before I began doing this “t-shirt survey” at the malls here in Dallas, I was expecting about 30-35% of the people would be wearing a t-shirt. Was I ever wrong. I had no idea just how popular t-shirts actually are.

First, who is wearing t-shirts? I counted a total of about 4,000 people over 4 weeks in this survey. In total, about 60-65% were wearing t-shirts – twice my expectations! There was a variance in the age groups. For those under 25-years-old, about 80-85% wore t-shirts. For those 25 to 40 years old, about 60% wore t-shirts. And, for those over 40, about 35% wore t-shirts.

While I expected the younger crowd to be wearing tshirts, what I was not expecting were those ages 35 – 50 wearing them. These are mostly parents, business people, and maybe a couple grandparents. Most of their tshirts were sports or college tshirts, or a brand name like Tommy Hilfiger, Nautica, or Polo – nothing crude of obnoxious.

Second, what kind of t-shirts were they wearing? I rarely saw the same t-shirt twice. There were funny t-shirts, animal t-shirts, Christian t-shirts, patriotic t-shirts, and all kinds of novelty t-shirts. And, I wasn’t surprised to see a few crude or offensive ones in the mix either.

Younger kids, those between 5 and 12-years-old, wore a lot of tshirts. That age bracket was closer to 90%. Most of them had some kind of “cute” picture or slogan (like a Disney tshirt), or something to do with sports. Most teenagers and college students wore tshirts that seem to match up closely with their identity.

More than anything, it became apparent that wearing a tshirt is a way to express oneself. Whether supporting a sports team, a university, or country, people wear tshirts to express themselves and make a statement. But, some people wear them just because it looks good, it’s trendy, and they’re comfortable. The t-shirt industry is a huge business. While I don’t have the exact statistics, it made up 60% of the tops worn at the shopping malls around Dallas, TX over the last 4 weeks.

After arriving back home, what did I do? I went to my dresser, opened the drawer, and counted about 25 t-shirts of my own. I put on my alma mater tshirt and sat down to watch the baseball playoffs.

Custom Apparel and Accessories for Christmas

The stores are decked out with snowflakes, bright lights, and festive colors. Everywhere you go there is cheery music playing and people bundled up in warm winter clothes. These sights can only mean one thing – Christmas is almost here!

It can be tough to get in the Christmas spirit when tackling massive shopping lists and holiday decorating projects, but don’t let that get you down! Custom apparel and accessories can help you create family memories, buy for the hard-to-shop-for people on your list, get you and your home looking festive, and leave you feeling jolly! I have put together a few ideas that may come in handy during this Christmas season.

Christmas Home Decorating

How do you set your home apart when everyone you know decorates for Christmas? Sure, you have lights strung, a tree decorated, and gifts wrapped with pretty paper and fancy bows, but so does everyone else. To set your home apart, customize accessories for the season.

An easy way to update your living room for Christmas is by adding a custom throw blanket. A blanket will keep you or your guests warm during the cold winter months and you can customize them in so many ways. If you have young children, maybe decorate your blanket with a big picture of Santa or his famous red-nosed reindeer, Rudolph. For a more elegant look, try snowflakes or pretty poinsettias.

Customizing stockings can be fun for the entire family. Add names on each stocking in a matching font for a consistent look, then let each person in your family personalize their stocking with holiday graphics. You can also customize Santa hats which would be fun for parties or caroling.

If you have a dog, include them in the holiday happenings by making them a custom t-shirt or bandana. Add cute phrases like “Sorry Santa, I ate your cookies” or “Santa’s little helper.” I like to dress my dog in a pink ringer t-shirt that says “Santa, I’ve been good” on the back.

Christmas Apparel and Holiday Party Ideas

If Christmas parties are in your holiday plans, try creating custom t-shirts. A long sleeve shirt covered in sparkly snowflakes can look sophisticated on a designer t-shirt and can be worn all season long. If your family gives portrait greeting cards, why not create custom shirts for everyone before you have the portrait taken.

Have you ever been invited to an ugly sweater party? These parties are becoming a fun holiday tradition, so why not start your own spinoff with an ugly t-shirt party. Have guests create their own ugly holiday themed shirt a few weeks before the party. Then, on the night of the party, have guests vote on the ugliest shirt. You can even offer a grand prize to the guest with the winning design. Remember to take photos of everyone in their creations! As a thank you to all who participate, make goodie bags with customized buttons. Many t-shirt design websites offer buttons and other accessories to personalize that would make perfect party favors.

Custom Apparel and Accessories for Everyone on your Gift List

Custom apparel and accessories can make gift giving a breeze. Do you have someone on your shopping list that is just so darned hard to shop for? I think everyone does. Why not create a custom t-shirt for them to unwrap Christmas morning? They are guaranteed not to have it already, and knowing you created it just for them will make the gift even more memorable. For the cooking enthusiast, create a custom apron and wrap it along with new cooking gadgets. Do you have any sports fans on your list, the kind that have already purchased everything related to their favorite team? Why not make them a new shirt or a baseball cap. Really, the possibilities for custom gift giving are endless!

Have a Holly Jolly Custom Christmas!

Don’t forget that the most important ingredient to a successful Christmas season is happiness! Reduce your holiday stress by opting for personalized gifts and accessories this year. These ideas are sure to make your celebrations memorable and fun for everyone. Have fun creating your custom t-shirts and accessories this Christmas!

Business Promotion Using Custom T-Shirts

If you are looking for ways to promote your business one cost effective way is the use of custom t-shirts.

Pens and mugs are great but they are more of a personal reminder. However, when someone wears your tee shirt they are sharing your message with everyone who comes into close enough proximity to read the shirt.

People love t-shirts. Essentially all of us own and wear t-shirts. And you can put your company name, logo, message including a photo or graphic and your website on t-shirts. Every time they’re worn you’ll have your message seen over and over.

Custom t-shirts are a “Walking Billboard” for your product, event or business. They can be worn both in and out of the business environment.

Imagine how many people see your “moving advertisement” as someone wears your tee shirt and walks through the mall, at the amusement park or on the beach. As you can personally attest yourself, eyes are drawn to what is on the t-shirt. So if your t-shirt has your logo, slogan and your website, you have an instant messenger.

Custom t-shirts can immediately identify your staff. Whether in your store or at your booth at a trade show your tee shirts would instantly let your customers know who they should speak with.

And as you well know t-shirts also make popular and appreciated giveaways!

A new twist you may consider for your design is the inclusion of your QR code on your t-shirt. People are starting to see these codes and the novelty could entice them to scan your code which can easily be designed to take them to your website. Of course all of your t-shirts should contain your website address.

Another way to promote your business is by sponsoring a community event, charity or a baseball team and have your business information or message printed on the shirts. When people see this sponsorship it puts your business into a very positive light.

You could have your staff wear t-shirts featuring a product, an upcoming special event or a major promotion.

Have you ever gone into a roadhouse style restaurant and your waitress comes to your table wearing a t-shirt that says, “Try our hot wings!” I’m sure you would agree that the restaurant is likely to sell a lot of hot wings during that promotion. It’s a silent salesman.

I remember one time seeing a store-wide promotion where the staff were all wearing the store-wide promotion t-shirts. The store even put the t-shirts on all of the mannequins in the window. Along with their signage they turned their promotion into an impactful and very successful event.

As people wear your shirts all year round, your promotion and your business can be remembered on an ongoing basis even if the event is over.

Simply put; t-shirts are a non-intrusive marketer that is effective.

Custom Apparel Equals Thousands of Walking Billboards

Custom apparel or screen printed apparel is a very effective and cheap means of advertising or showcasing a business, product or ideal. In fact, it is one of the most popular and desirable promotional products available.

Although one of the most commonly customized articles of clothing is the good old t-shirt, your custom promotional apparel options are certainly not limited to it. Many companies offer custom screen printing, embroidery and monogramming of baseball caps, shorts, polos, robes, jackets and more.

For years, custom apparel has been a very popular and sought after giveaway product for any and every business. The companies that are really good at creating product awareness even have people paying to advertise their product or company for them.

If you’re selecting custom apparel for a promotional giveaway product at a trade show or other event, here are a few things you can do to maximize the effectiveness of your marketing strategy:

1) Know who you are marketing to. Do whatever market research is necessary, because this is the most important ingredient to a successful marketing campaign of any type.

2) Choose the perfect custom clothing item to fit your market, brand and trade show or other event.

3) Develop a means to deliver your message or sales pitch to your target audience or collect market data during the distribution of your promotional products.

4) Remember to follow-up on the leads that you get. If you don’t, you might as well be donating these tshirts or sweatshirts to charity.

Here are a couple of suggestions for buying customized clothing for the newbie:

1) If you’re looking to utilize customized clothing to uniform your employees, be sure to choose comfortable, quality products which fit your business image and level of professionalism.

2) Consider buying in bulk to save money. Many custom clothing and screen printing companies will charge a set up fee but offer considerable discounts for bulk orders. The savings for ordering in bulk can be quite substantial.

3) If you’re looking to be as cost effective as possible, be flexible about the style and color of the apparel you’re having customized. You may be able to save quite a bit of money by going with a simple white tshirt rather than a colored one. You might also consider a poly/cotton blend tshirt if cost is a big issue. Using a 50/50 cotton blend tshirt vs a 100% cotton product will dramatically reduce the price per unit.

4) Remember that large size apparel usually costs more. If your market is solely made of of individuals who wear a size XL there may not be much you can do, but if your market can be reached with children’s sizes this might save you some cash.

5) If you’re designing your own custom t shirts or the like, keep in mind that generally, the more colors you use and the more places on the garment that you choose to embroider, screen print, or otherwise customize, the more it adds to your bottom line.

6) Before committing to a design of your own custom apparel or custom shirts, seek the advice of a professional company which specializes in customizing and screen printing clothing and other promotional items. They can help you with every step, to be sure that the final product, be it an employee uniform or a promotional t-shirt, will be a professional looking design of quality craftsmanship.